How do you take over Apple's leadership from the legendary Steve Jobs? This book tells you how Tim Cook operates and how he has rolled out his topics at Apple in the areas of privacy, diversity, and the environment. Against all the analysts' expectations - according to the book - he changed Apple for the better.
Essential Book Information
When I search for Leander Kahney, I find that he wrote for Wired News, MacWeek, Scientific American, and The Guardian in his early career. After that, he became a well-known name as the publisher of Cult of Mac, a website about Apple. Before the release of this Tim Cook biography, he wrote three books about Apple: "The Cult of Mac," "Inside Steve's Brain," and "Jony Ive."
Basic Plot Summary
The first seven chapters focus on the road to Cook's appointment as Jobs's successor, what Cook's youth looked like, and which companies he worked at before joining Apple. The following three chapters deal with matters that Cook considers relevant (environment, privacy, and diversity). The final chapter is about Apple's future and whether Cook is the company's best CEO to date.
My Praise and Critique
The book contains a lot of exciting details. It reads like an encouraging boy's book, especially with the knowledge that Cook will eventually follow in Jobs's footsteps. "What challenges did he encounter," I asked myself at the beginning of the reading. The book provides a great answer to that question for me. I can recommend reading this biography when you are interested in leadership. Then you can get valuable inspiration and hopefully feel supported by the fact that a CEO like Cook has his struggles. For example, you will experience how Cook seems to seek his balance between being a demanding leader versus his empathy and attention to diversity and the environment. An authenticity struggle that we all seem to know. The book reads smoothly in an understandable way. You also don't have to be an Apple fan to read this book. However, there is a slight chance that you will want to switch to Apple products after reading the last three chapters, especially when it comes to the environment.
From the book, you quickly realize that Cook does not resemble Apple's founder Steve Jobs in terms of personality. Cook does not reveal much of his personal life in the media (the author has not investigated this either.) Unlike Jobs, Cook seems to focus more on harmony than on conflict. I enjoyed this book. Yes, I am an Apple user. Yes, I also liked Walter Isaacson's Steve Jobs biography. But those are not the two reasons I enjoyed reading it. However, the book motivated me to do my best even better. To see me from a helicopter view and see if I am achieving enough on the quality of my work. I started asking questions like: "Do I have enough of an eye for diversity, the environment, and privacy in the advice I give to my readers and sporadic clients? "As a manager, CEO, or entrepreneur, if you are looking for that, I can advise reading this book.
I am giving this book a rating of five stars. The work feels rock-solid and provided me both with knowledge and thought. It is an absolute must-read that fits in any collection of business books.
Tim Cook: The Genius Who Took Apple to the Next Level (Amazon affiliate link)