Insider: How do I promote myself as a DJ?

Based on the principles outlined in my book and 35 years of experience as a DJ, promoting yourself can be approached with a mindset focused on personal branding, networking, and leveraging social media effectively.

1. Personal Branding: Establish a unique identity as a DJ. This includes your style of music, your performance persona, and how you engage with your audience. Your brand should reflect what makes you different and appealing.
2. Networking: Build connections within the music industry. Attend events, collaborate with other artists, and engage with people who can provide opportunities or mentorship.
3. Social Media and Online Presence: Use platforms like Instagram, Twitter, Facebook, and YouTube to share your music, performances, and behind-the-scenes glimpses of your DJ life. Engage with your audience regularly through your website and build a loyal fanbase through a weekly e-mail newsletter.

Remember, success in any field requires persistence, resilience, and adapting to changes.