Brand Book: Crafting the Sebastiaan Hooft Experience for Fans

Brand Mission

  • Immerse fans in the fusion of techno beats and a balanced lifestyle philosophy, showcasing the harmony between chasing dreams and life's equilibrium.

Brand Values

Authenticity: Keep it real. Share genuine stories and moments from the depths of the techno realm.

Health and Wellness: It's about living a happy, healthy, and successful life. Emphasize balance, infused with organic and vegan choices.

Community: Dance together, thrive together. Foster a tribe of techno lovers and wellness enthusiasts.

Musical Style

Sebastiaan's techno brand is an energetic movement, pulsating between 128-140 BPM. He creates a unique resonance by infusing acid and techno elements, distinguishing his brand in the techno scene.

Target Audience

Directed at the bustling souls spread across Europe and the U.S., who groove to techno and strive for a well-rounded, active lifestyle.

Visual Identity

Logo: Minimal yet impactful – '//'||' captures the essence.

Color Palette: Dive deep with monochromatic black and white, echoing underground techno vibes.

Typography: Bold and edgy, mirroring the brand's dynamic energy.

Imagery: Pristine B&W shots of gigs, candid moments, and Sebastiaan's wellness regimen snippets.

Content Strategy

  • Social Media: Chronicle moments, rhythms, and health insights, ensuring a meaningful dialogue with fans across platforms like Instagram, Twitter, YouTube, and Soundcloud. It's about narrating experiences, not just sharing tunes.

The Midnight Project

A pulsating escape for those special moments. Sebastiaan's The Midnight Project offers an auditory journey, perfect for workouts, drives, and introspective moments. Every episode is a blend of beats and tales, making it unique. Note: The show goes live every Wednesday at 6 AM, becoming a weekly ritual for the fans. Sebastiaan Hooft talks about the backgrounds of one or two artists on the show in the show notes and newsletter, but the tracklist is only available via 1001 Tracklists - not in the notes or newsletter.  Give plain text.

Live Techno Sets: Underground Frequencies

Spotlighting live sets from techno luminaries within Sebastiaan's circle, this podcast is raw, real, and visceral. It's a reaffirmation of Sebastiaan's esteemed place within the techno cosmos.

Brand Voice

  • Stay genuine. Sebastiaan's voice weaves a tapestry of approachability, wellness passion, and an undying love for techno. Promote shared stories and experiences and stimulate a two-way dialogue.

Newsletter: The Midnight Project & Crafting Impactful Narratives

Weekly Alerts: Set the stage with teasers, generating palpable excitement.

Serialized Storytelling: Each week unfolds a new chapter. Construct a compelling storyline that ensures returning fans.

Testimonials: Harness the potency of fan tales and accomplishments.

Engagement: Invoke feelings, contemplation, and interaction. Deepen the bond.

Language & Credibility: Speak with authority and authenticity, using the nuanced lexicon of techno.

CTA (Call to Action): The ultimate goal is to direct fans and readers to to subscribe and become an integral part of the community.

Iterative Approach

Maintain adaptability. Continually learn, pivot, and sculpt the strategy as the brand and fan dynamics evolve. Ensure that with each beat, narrative, and sentiment, the brand remains rooted in its core while striking a chord with its loyal audience.